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Design to Thrive: Creating Social Networks and Online Communities that Last

Tharon Howard




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 | #258942 in Books |  2010-02-23 |  2010-02-09 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.25 x.59 x7.50l,1.31 | File type: PDF | 248 pages

||15 of 16 people found the following review helpful.| Build It and Grow|By Michael S. Greer|Everyone seems to be jumping on the social media bandwagon, but few are doing it well or thoughtfully. As Design to Thrive argues, it's simply not true that "if you build it, they will come." As Tharon Howard writes, the "field of dreams" approach to designing social media "may have worked for Kevin Costner and baseball fields in Hollywoo| ||"This book provides the necessary antidote to the thoughtless, random and in too many cases desperate nature of many of today’s attempts to build online communities." – Carl Zetie, Strategist, IBM |"Howard's theoretical stance is firmly

Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principl...

You can specify the type of files you want, for your gadget.Design to Thrive: Creating Social Networks and Online Communities that Last   |  Tharon Howard. A good, fresh read, highly recommended.

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