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| #847943 in Books | 2005-09-02 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 10.04 x.55 x7.96l,1.56 | File type: PDF | 304 pages||2 of 2 people found the following review helpful.| Friendly book|By sunshine|I am studying a master on marketing, the course I am taking right now is "Branding". I found this book very interesting, because it complements my knowledge but from a designer's point of view. It is very clear and the examples are real. I love it is not black and white, it is color which I find very important when it is design related material.|2 of||Foreword Introduction: Historical Overview Preface PART I. Strategy Chapter 1. What is branding? Chapter 2. The Branding Process PART II. IDEAS Chapter 3. Formulating Relevant Branding Ideas Chapter 4. Brand Constructs: Strategic Advantages Part III. DESIGN Ch
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Re...
You can specify the type of files you want, for your device.Designing Brand Experience: Creating Powerful Integrated Brand Solutions (Graphic Design/Interactive Media) | Robin Landa. A good, fresh read, highly recommended.
