[PDF.35cq] Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
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Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
Ira Kaufman, Chris Horton
[PDF.td13] Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
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| #201405 in Books | imusti | 2014-10-22 | Original language:English | PDF # 1 | 9.90 x1.00 x6.90l,.0 | File type: PDF | 368 pages | Routledge||2 of 2 people found the following review helpful.| A Guidebook for Digital Transformation|By Gozde Mert|The companies have to transform themselves to adapt the new digital era. Every company will be convinced to change eventually. Kaufman & Horton's Digital Marketing: Integrating Strategy and Tactics with Values book provides such a content that would accelerate the conviction process of the companies. I, as a strategic marketi|||"Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Horton’s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tac
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.
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You can specify the type of files you want, for your gadget.Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students | Ira Kaufman, Chris Horton. A good, fresh read, highly recommended.
