Hot Text: Web Writing Lisa Price, Jonathan Price epub Hot Text: Web Writing Lisa Price, Jonathan Price pdf download Hot Text: Web Writing Lisa Price, Jonathan Price pdf file Hot Text: Web Writing Lisa Price, Jonathan Price audiobook Hot Text: Web Writing Lisa Price, Jonathan Price book review Hot Text: Web Writing Lisa Price, Jonathan Price summary
| #670259 in Books | New Riders | 2002-01-21 | Original language:English | PDF # 1 | 9.00 x1.20 x7.30l,1.88 | File type: PDF | 528 pages | ||35 of 36 people found the following review helpful.| One of the better books on online copywriting and usability|By Susanna Hutcheson|I grow weary of reading the books on this subject. So many are poorly written or have very little to offer. This book is one of the better ones. It combines some useful copywriting advice with usability advice. And the two really do go together. You can't know one without learning the other or yo|From Library Journal|There is no shortage of material on web site usability (see Computer Media, LJ 3/1/02). Hot Text shines in its comprehensive coverage of online writing. One will find information on XML and writing for database-driven sites; creating FAQs
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail news...
You can specify the type of files you want, for your device.Hot Text: Web Writing that Works | Lisa Price, Jonathan Price. A good, fresh read, highly recommended.
