[PDF.47xh] Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

[PDF.xb13] Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Persuasive Technology: Using Computers  B.J. Fogg epub
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 | #143603 in Books |  Morgan Kaufmann |  2002-12-30 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.25 x.65 x7.52l,1.48 | File type: PDF | 312 pages

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||6 of 6 people found the following review helpful.| Dated Overview on Captology|By Edward J. Barton|First off, this book has good, solid psychology behind it - and human psychology isn't dated. The ability to understand how technology can be used to persuade people to behave in certain ways, to elicit behaviors, and that technology can be used as a tool, as a social actor or as a medium for information is pretty solid and "time| |It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on...

You easily download any file type for your device.Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)   |  B.J. Fogg. A good, fresh read, highly recommended.

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