[PDF.29od] The Marketplace of Attention: How Audiences Take Shape in a Digital Age (MIT Press)

The Marketplace of Attention: How Audiences Take Shape in a Digital Age (MIT Press)

[PDF.os85] The Marketplace of Attention: How Audiences Take Shape in a Digital Age (MIT Press)

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 | #1430413 in Books |  2016-09-02 | Original language:English |  9.00 x.56 x6.00l,.0 | File type: PDF | 280 pages

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||0 of 0 people found the following review helpful.| and it is useful to know that mankind dealt successfully with the others|By Ian Mann|Author James Webster, is a Professor of Communication Studies at Northwestern University. His book reflects his scholarly, interdisciplinary approach, but will be of interest to groups beyond fellow academics. Both people working in or associated with the media will benefit from his insights, a| ||Scholarly discussions of audiences are as fragmented as the readers and viewers they analyze. Theories of selective exposure, bubbles, preference formation, rational ignorance, uses and gratification, scheduling patterns, and counter-programming all vie for a

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

Webster describes the facto...

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