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Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students

Ellen Lupton




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 | #150721 in Books |  Princeton Architectural Press |  2004-04-16 | Original language:English | PDF # 1 |  8.60 x.50 x7.10l,1.10 | File type: PDF | 176 pages

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||0 of 0 people found the following review helpful.| As The Title Says: A Primer|By benjamin bannister|I bought this many many years ago when I started out being a designer. It was a good primer to start with, but I think there are too many archaic examples of what is discussed and not enough modern ones.

There are three main topics discussed: Letter, Text, and Grid. These are three fundamental things every designer sh| |"...written with warmth and clarity...destined to become an essential part of many typographers' and designers' librairies." -- Print, April 2005

"If you've ever wondered why you 'instinctively' buy one cake mix over the other, find out here.

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
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